Akshon Media Named an Official Content Production Partner for 2022 season of Overwatch League and Call of Duty League

2022-06-22 10:28:48 By : Ms. Fengmei Hua

The Canadian digital media company to help with content production and post-production for the global professional esports leagues

Akshon Media is proud to announce that it has been named an official content production company for the 2022 season of Overwatch League™ and Call of Duty League™. This pivotal announcement comes after a successful 3-year deal with Activision Blizzard producing highlight videos for the Overwatch League .

For the 2022 season of Overwatch League , Akshon Media is expanding its mandate and working with Blizzard Entertainment to produce post-game match highlights, video content for broadcast and other work behind the scenes as a content production company.

In addition, the 2022 season will mark the first time Akshon Media produces match highlights for the Call of Duty League .

"These production contracts for the global franchises were awarded to Akshon Media for our uncanny ability to create content that truly resonates with the global esports fans," says Roger Chan , CEO of Akshon media. "Akshon's hand-picked team understands the storytelling needed to enhance the overall fan experience and we're thrilled to continue our relationship with Activision Blizzard."

The Overwatch League is a professional esports league for the Overwatch® franchise and features 20 teams representing 19 cities across six countries. The 2021 Grand Finals was the most-watched match in the league's history, with a global average minute audience of 1.68 million*. The 2022 regular season began on May 5th and is scheduled to run until October 22nd .

Call of Duty League is the official esports league of the Call of Duty® franchise and includes 12 teams representing four countries. The 2022 season of Call of Duty League is currently underway and has already seen a historic viewership during the season's first Major, making it the best performing Major since the league's inception*.

Founded in 2016, Akshon Media has been producing high-quality digital videos for a wide breadth of brands and categories. Known for its compelling storytelling, digital marketing and intricate network of content producers, it has operations in Los Angeles , Seoul , and Vancouver . For more information on Akshon Media and its portfolio, please visit www.akshonmedia.com .

Akshon Media is a multi-disciplinary digital media company with a team of creatives dedicated to working with our clients and partners to create high-quality, engaging digital video content from short news bytes, to explainer videos to full-length documentaries. Visit us at https://www.akshonmedia.com/ for more information.

The Overwatch League™ is the first major global professional esports league with city-based teams across Asia , Europe , and North America . Overwatch® was created by globally acclaimed publisher Blizzard Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose iconic franchises have helped lay the foundations and push the boundaries of professional esports over the last 15 years. The latest addition to Blizzard's stable of twenty-two #1 games, Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences. To learn more about the Overwatch League, visit www.overwatchleague.com .

Call of Duty League™ is the official esports league of the Call of Duty® franchise, from publisher Activision. The Call of Duty League includes 12 teams representing 4 countries and spotlights the best Call of Duty esports players from around the world. The Call of Duty League launched in 2020 and features fresh ways for pro players, amateurs, and fans to come together around one of the world's most beloved games. To learn more about the Call of Duty League , visit callofdutyleague.com .

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements about the availability, dates, programming, features and functionality of the Call of Duty League and Overwatch League, including the 2022 season, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Blizzard's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to The Call of Duty League, LLC, The Overwatch League, LLC, Activision Publishing and Activision Blizzard as of the date of this release, and none of The Call of Duty League, LLC, The Overwatch League, LLC, Activision Publishing or Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of The Call of Duty League, LLC, The Overwatch League, LLC, Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations

CALL OF DUTY, CALL OF DUTY LEAGUE, and the CALL OF DUTY LEAGUE logo are trademarks or registered trademarks of Activision Publishing, Inc. in the U.S. and/or other countries. OVERWATCH, OVERWATCH LEAGUE and the OVERWATCH LEAGUE log are trademarks or registered trademarks of Blizzard Entertainment, Inc. in the U.S. and/or other countries. All other trademarks and trade names are the properties of their respective owners.

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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."

" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."

The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before - animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.

COLLECT ICONIC CHARACTERS IN GAME Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.

RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.] Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.

SPECIAL EVENTS In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.

EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!

Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.

Visual assets for the game, including key art and logos, can be found in the online press kit .

ABOUT EAST SIDE GAMES GROUP

East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .

We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .

Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .

ABOUT NBC'S THE OFFICE

Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.

Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.

ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS

Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.

SOURCE East Side Games Group

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Bingo Blitz® the Playtika® studio behind the world's #1 free-to-play social Bingo game[1]  has today announced a partnership with Meals on Wheels America, the leading charity dedicated to fighting senior hunger and isolation. The partnership will be focused specifically on the issue of loneliness as a critical health and social issue in elderly populations, a cause chosen directly by Bingo Blitz players.

Starting today, Bingo Blitz will feature dedicated content, developed in partnership with Meals on Wheels, allowing players to make an impact through gameplay. The in-game event is part of the chef feature, where players collect ingredients by playing Bingo and use them to make a wide range of dishes in the app's virtual kitchen. The game will also engage with its fans across social media and community platforms to highlight the important issue of loneliness amongst the aging population in the US.

Bingo Blitz will dedicate a total of $300,000 to the partnership with Meals on Wheels throughout 2022. A financial contribution of $200,000 will be donated directly to Meals on Wheels, and another $100,000 will be dedicated to promoting the partnership through local activations. As part of these local activations, some Bingo Blitz players will get the chance to join the game's employees in cooking and delivering meals to Meals on Wheels clients. The global community of players will also have the opportunity to write letters and to choose gifts for seniors living in isolation.

"We know that often, isolation – especially among older Americans who are homebound – is a hidden issue," said Kristine Templin , Chief Development Officer. "But loneliness is dire to seniors' health, and we need everyone to take meaningful action to address this growing issue. That's why we're so grateful to Bingo Blitz for their commitment to fighting senior isolation and hunger alongside us."

Loneliness as a social and public health problem has gained attention in recent years. The ongoing COVID-19 epidemic, and the need for social distancing, has left many older adults increasingly isolated at a time they can no longer rely on friends and family to keep them company and to provide them with basic necessities. In many communities, Meals on Wheels has stepped in to play a critical role in bridging this gap.

The story of Ollie, 83, is illustrative. Prior to the pandemic, she relied on her local church to provide her with community and social activities. Once the pandemic began, she began to feel isolated and alone – a feeling which only grew worse as friends and family were no longer able to safely bring groceries or to drive her to appointments.  Regular check-ins from Meals on Wheels volunteers have proven to be crucial in supporting her mental and physical well-being.  Ollie, who worked as a cook for three decades, said that: "These folks are just so friendly, and the food is good too ! " She continued, " I've lived through an awful lot in my life, but I don't think I've ever experienced something that has hurt so many people all over the world."

For Bingo Blitz, whose team developed engaging in-game content and challenges focused entirely on Meals on Wheels, the partnership is representative of the game's overall commitment to the fight against senior loneliness and to build communities through play. Lior Itzhak , General Manager of Bingo Blitz, comments:

"Everyone at Bingo Blitz is immensely proud to be officially partnering with Meals on Wheels America…we have always seen it as part of our mission to bring people together from all around the world to nurture a community spirit across borders. Unfortunately, there are too many people who need Meals on Wheels services. But there are also many people who have a strong desire to give back and offer help, however they can. We believe that our industry can "change the game of giving," playing a key role in encouraging that spirit of generosity and helping to build awareness of this important social cause through gaming.

About Meals on Wheels America Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with an estimated two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America's seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time.

Learn more at mealsonwheelsamerica.org .

Bingo Blitz ® is the #1 free-to-play bingo game1, with over 1 million active players per day on social networks and mobile platforms forming a large community of players from all over the world. At Bingo Blitz, we care about our players and are driven by a commitment to provide them with the highest quality product and user experience. Through exciting narratives, innovative features, and mega prizes, our mission is to reinvent the way people play Bingo. Our unique social platform and content make it fun and easy for millions of people to play and connect with each other worldwide.

About Playtika Playtika® Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel , and guided by a mission to entertain the world through infinite ways to play, Playtika has offices worldwide and employs over 4,000 employees.

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[1] According to App Annie , Bingo Blitz is the world's most popular free-to-play Bingo game by worldwide downloads from Jan - Dec 2021 across iOS and Google Play.

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The virtual world platform SuperWorld along with renowned cryptoartist VESA have launched a groundbreaking art exhibit and NFT gallery in the Metaverse. The exhibit, entitled " LUXOR ", features an AR VR Luxor Temple modeled in 3D by the SuperWorld team, with dozens of NFT artworks created by VESA showcased throughout the virtual space.

The LUXOR project serves as a testament to the technology of the present and as a tribute to our ancient artistic and creative heritage.

"I'm thrilled to be working with VESA, and honored for the opportunity to bring his artistic and creative vision to life through the LUXOR project," said SuperWorld Co-Founder and CEO Hrish Lotlikar . "This exhibition is a great way to engage people in the history of the Luxor temple, introduce VESA's artwork to a broader range of NFT collectors, and showcase the amazing immersive tech we're building in SuperWorld."

"The culmination of this project, and having my work displayed in the Luxor temple in VR as designed by SuperWorld, is a tremendous honor," says VESA . "By resurrecting and paying tribute to the wisdom of our forgotten past and using it to articulate what is possible today, the Luxor project is not only exciting for me personally, but it also paves a roadmap for our creative future in the Metaverse."

The Luxor project's origin was initially inspired by Emmy-award winning writer, producer and Egyptologist, John Anthony West , whose series "Magical Egypt'' served as a catalyst for VESA in his journey toward creation. In addition, VESA has taken inspiration from the book Temple in Man, by R. A. Schwaller de Lubicz, which crystallized his artistic vision and rendered the project all the more impactful. And thus, VESA has created a digital monument that–like all art which moves us–must ultimately be framed as a question: Where does our journey begin?

About SUPERWORLD SuperWorld is a virtual world in augmented reality (AR), digitally mapped over the surface of the Earth. Plots of SuperWorld land are represented as non-fungible tokens (NFT) corresponding to real world space. Any user in SuperWorld can explore and create AR content, engage in a virtual real estate marketplace, or buy and sell NFTs in the SuperWorld NFT Salon. Visit SuperWorldapp.com

About VESA The work of mixed media artist VESA combines photography, painting, bodypainting, and digital collaging into a single expression called "Artevo." VESA's art is featured in collections of some of the art world's biggest patrons, and his work has been widely featured from Forbes , BBC World News , and Vice , among others.

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The acquisition gives Coin98 a gaming arm, fulfilling its ecosystem to push for Web3 mass adoption.

The acquisition gives Coin98 a gaming arm, fulfilling its ecosystem to push for Web3 mass adoption.

First established in 2021, Yunero is a new game studio based in Vietnam , on a journey to build its dream. The team consists of professionals from the traditional gaming industry, who have worked at leading companies including VNG Corporation, Eway JSC, Vega Corporation.

According to Fortune , Vietnam was the third most popular destination globally for many crypto wallets. The popularity of crypto wallets in Vietnam shows that people are not just buying crypto, but they are actively engaging with crypto games and other platforms, especially GameFi.

Rongos is Yunero's very first attempt at Web3 gaming. It's a revolutionary play-to-earn NFT game that will revamp the current blockchain gaming ecosystem. The game is expected to launch later this year.

" Incubating a game studio is our fundamental step toward onboarding the next billion users with blockchain gaming '', Thanh Le , Coin98's Founder shared.

The gaming market has witnessed a gradual growth annually. According to Coin98 Insights report, at this rate, this market can reach over $200B revenue and 3 billion global players by 2023.

"Game is not only a product, but also our language to write a new chapter for gamers, to simplify the blockchain world, and bring Web3 to the masses." - said Du Nguyen , CEO's Yunero Studios - "With our incredible experience and passion for game development combined with Coin98's global presence and value, we believe both ecosystems will be much stronger and more extensive.

Coin98 Labs is a DeFi product builder focusing on creating and developing an ecosystem of DeFi protocols, Web3 applications, and NFTs on multiple blockchains. Our mission is to fulfill untapped demand and enhance in-demand utilities in the DeFi space, helping people to access DeFi services effortlessly. The Coin98 universe is now consolidating Coin98 Super App, Coin98 Exchange, Coin98 SpaceGate (cross-chain bridge), Saros Finance (A DeFi Super-Network on Solana) and many more incubating initiatives.

Website | Twitter | Telegram | Blog | Discord

First established in 2021, Yunero is a new game studio developed with a vision to set a new standard for the game industry and build hit games in the blockchain world. Yunero's games are developed across various platforms, including PC and mobile to bring users the best experience. At Yunero Studios, creativity and innovation are the core. They believe that the best products are often generated from random ideas or concepts, no matter how bizarre they may be.

Website | Twitter | Blog | Telegram | Facebook

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Newly launching StreamMyScreen with MintMyStream for Creating Real-Time NFT Moments Provides Fastest Way for Creators to Monetize Broadcasts and Own Their Streams

Live CGI ( https:livecgi.com ), a global leader in enabling customized virtual metaverse experiences for streaming, eCommerce, and blockchain-enabled features, today unveiled its groundbreaking product StreamMyScreen ™, a cloud-based studio platform that unleashes the creator economy. StreamMyScreen™ is an affordable and easy-to-use livestreaming consumer product that features MintMyStream™, making the metaverse accessible to all content creators, gamers and their fans, worldwide.

Widening adoption of emerging Web3 technology is revolutionizing the $100b creator economy, accelerating the potential for more diverse revenue opportunities for individual creators and video game streamers. To date, these opportunities have been too difficult to access for consumers due to a lack of simple to use, blockchain enabled studio tools. StreamMyScreen™ NFTs will give creators and their fans truly unique, easy-to-mint digital memories to relive their most unexpected, enjoyable and dramatic streaming moments.

Live CGI, building on its decades of experience in broadcast entertainment, B2B virtual production, Unreal Engine game development and livestreaming technology, is now developing unique consumer-facing products to enable the same level of Web3 technology for individual users.

Live CGI has launched StreamMyScreen™ with MintMyStream™, a new MaaS™ (Metaverse as a Service™) streaming product for creators with cutting-edge features. StreamMyScreen™ is the market's easiest and most affordable subscription livestreaming consumer product. StreamMyScreen is also powerful in giving creators a first-of-its-kind suite of current and planned Web3 features that allow them more direct control over how they monetize their content.

MintMyStream™ allows users to capture video clips of their live broadcast, create real-time NFT moments and publish them to a dedicated StreamMyScreen™ Storefront and OpenSea, the world's largest NFT marketplace.

StreamMyScreen™ builds on Live CGI's patented Quinstream © technology, a B2B livestreaming studio that offers a next generation solution to virtual content production, immersive audience experiences and addressable eCommerce. For B2B clients, the powerful Quinstream © technology represents a true breakthrough due to its flexibility and affordability. StreamMyScreen™ provides the same benefits to all consumer content creators and video game streamers.

"StreamMyScreen™ brings the metaverse and Web3 to the masses. Live CGI is delivering a first-of-its-kind, customizable streaming studio that gives creators total control over their livestreaming content. StreamMyScreen™ helps streamers make more money with less effort," said Marc Rowley , co-founder and CEO of Live CGI . "Until today, even the most successful gamers and creators have been limited in how they monetize their streams, especially in leveraging opportunities with blockchain technology. With the introduction of StreamMyScreen™ and the MintMyStream™ feature, we change the game, liberating creators to unleash their full creativity and earning potential while offering a greater mix of options and functionality for consumers to engage with. We want creators to do more than just stream; we give everyone the ability to ' Own Your Stream .'"

StreamMyScreen™ is an instant streaming studio that allows creators to livestream themselves, their screen, and simulcast them wherever and whenever they choose. StreamMyScreen's incredibly intuitive user interface and affordability, lets creators broadcast their streams on the most popular RTMP livestreaming social platforms, like Twitch, YouTube and more. StreamMyScreen™ also lets creators use RTMP streams. Pricing and Availability:

StreamMyScreen™ is available today at https://streammyscreen.com/ and offers accounts with 10 free streaming hours. Premium members are charged $9.99 per month for unlimited streaming hours plus additional features.

Live CGI, Emmy-winning team, including developers and creators who specialize in gaming and livestreaming, unleashes the creator economy and leads the Web3 content revolution by enabling customized virtual and augmented reality worlds for creators, gamers and streamers. Live CGI innovates with MaaS (Metaverse as a Service) consumer products, a new category of blockchain-based software tools to enable live streaming, NFT minting and live eCommerce in the Metaverse. Live CGI originally developed its patented Quinstream ® technology to provide SaaS based B2B content studios that, using virtual production,  drastically reduce production costs, create immersive audience experiences and personalized eCommerce at scale. Live CGI is a partner in Mempoverse , an omni-metaverse lifestyle gaming brand designed to unlock pure entertainment . Based in Westport, Connecticut and Lake Oswego, Oregon , Live CGI's diverse management, employees and advisory team delivers studio innovations with a singular mindset: Made for Creators, by Creators. Learn more by visiting: http://www.livecgi.com

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ZELF enables Apple Watch owners to display their NFTs as watch face, bringing NFT capabilities to the wrists of 50 million Americans

Fintech simplifies access to purchasing and collecting NFTs integrating NFT cards into Apple and Google Wallets

First financial service ever to bring gaming assets, crypto digital art and regular money under one banking roof

[ LINK TO VIDEO ] [ LINK TO LAUNCH PAGE ]

NEW YORK , June 21, 2022 /PRNewswire/ -- Continuing on its mission to democratize access to finance ZELF expands to the United States as a bank of the Metaverse, bringing game loot, NFTs and fiat under one banking roof. The launch is announced at NFT.NYC, the 4th annual NFT industry event hailed as the Superbowl of NFTs.

For the launch ZELF chose to make NFTs more tangible by bringing NFTs to the wrists of 50 million Americans, the Apple Watch users. 100 million Apple Watch wearers worldwide will soon be able to "bridge" their non-fungible token collections of digital art to their watch faces.

ZELF's Apple Watch NFT watch face functionality becomes available on the heels of Tag Heuer's announcement of its new Connected Calibre smartwatch, which will permit owners to display their NFTs. Elliot Goykhman , CEO of ZELF stated: "We pursue different goals and target different markets – Tag Heuer and its parent company LVMH will continue to be luxury and elitist, our goal is mass adoption and inclusivity. Market of thousands versus market of hundreds of millions."

ZELF is already integrated with several leading game titles, such as CS:GO, Dota, Team Fortress, Rust, which players can capitalize on their gaming skills by selling in-game items with ZELF serving as an escrow agent in the transaction. According to BNP Paribas, the size of this market is currently $19bn . With ZELF, game publishers will be able to share in the revenue of out-of-the-game exchanges, sales and even loans, while providing much needed transaction guarantees for the customers.

Elliot Goykhman , CEO of ZELF stated: "Our Bank of the Metaverse technology will make trade of virtual assets as visual, tangible and exciting as baseball or Pokemon cards used to be, while providing a safe environment for buyers and sellers to trade virtual assets in the virtual worlds."

For the launch in the United States ZELF chose to partner with Visa and Evolve Bank & Trust, Member FDIC. The expansion to the US continues ZELF's global advance while its NFTs and game loot integration represent vertical growth into the gaming and NFT market, where it aims to achieve first mover advantage in banking for gaming generations. Launched in 2020, ZELF has already gained more than one million registered users and plans to grow to five million by the end of 2023.

ZELF is an American fintech company focused on younger generations, with a mission to deliver inclusive financial services to people worldwide. Operating in the EU and the US, company provides access to banking within popular social messengers – WhatsApp, Facebook Messenger, Telegram, Viber, and Discord.

With the "Bank of the Metaverse" campaign ZELF expands to facilitate financial transactions in the virtual worlds of crypto and gaming. Simplifying and democratizing access to finance, ZELF enables people to trade NFTs with ease and allows players to capitalize on their gaming skills by trading virtual assets for real money.

Find out more at zelf.co/us

For further information, please contact:

Gerald McKeon ZELF 339071@email4pr.com +1 212-202-0220

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An Inter-ACTIVE Band that Evolves the Way You Play!

 Launching this summer, Bandai Namco Toys & Collectibles America introduces Vital Hero, a brand-new gamified wearable band that evolves how kids play, stay active, battle, and compete with friends. This first wave of Vital Hero bands features one unique Digital Monster per band, and an extensive roster of Digital Monsters kids can collect to extend their play.

Featuring a full-color LED display screen and built-in vital activity monitor, the Vital Hero band prompts daily activities with a range of missions to complete such as, shadow boxing, squatting, sprint challenges, walking a certain amount of steps, and many more. Each mission and daily activity evolves your Digital Monster, makes them stronger, prompts you into battles, and provides endless fun in solo play or with friends.

"The Vital Hero band combines gaming and staying active in a fun, new, and engaging way for kids of all ages," says Selah Estrada, Senior Brand Strategy Marketing Manager at Bandai Namco Toys & Collectibles America. "We're living in times where kids are more tech-savvy than ever and gamification is the new way to play."

Wearing the Vital Hero band, players can have their leveled up Digital Monster battle in device or on their friends device using a VS memory chip for transferring your character to their screen for an epic showdown. The Vital Hero can also be activated at NFC (Near Field Connection) touch points such as, tap to pay stations, ID card readers, and more. In the future, there will be two apps available where kids can battle in online PVP championships and store their collection of Digital Monsters.

Pre-sales for the Vital Hero begin today on Amazon.com, available in black and blue versions. Priced at $64.99 (MSRP), each band offers a full ecosystem of play for continued use and fun. Features:

*The built-in heartbeat and steps tracker are strictly in-game based values, and are therefore not medically accurate.

Vital Hero players looking for more characters to collect and train can expand their roster with Digital Monster Dim Card Sets, with 3 set options featuring 2 characters in each that can evolve into over 15 different types of forms. Priced at $19.99 , these Dim Cards are available for pre-sales at Target and Amazon.com.

For more information, please visit www.VitalHero.com

Bandai Namco Toys & Collectibles America Inc. exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we're working to create a brighter future for everyone.  A leader in developing engaging, quality toys that capture children's and collector's imaginative spirit and provide endless "Fun For All into the Future," Bandai Namco Toys & Collectibles America Inc. is the manufacturer and master toy licensee of some of the most popular brands in children's toys, pop culture figures and interactive entertainment today. The Bandai Namco Toys & Collectibles America Inc. brand family includes PAC-MAN®, Gundam, Dragon Ball ® , Vital Hero, Anime Heroes™, Bandai Hobby Model Kits, Tamashii Nations, DIGIMON ® and Tamagotchi ® , among other toys and hobby product lines. The company is headquartered in Irvine, California . Find out more about our expertise in connecting with kids in fun and fresh ways at www.bandai.com .

All other trademarks are the property of their respective owners. Bandai logo: TM & © 2022 Bandai Namco

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SOURCE Bandai Namco Toys & Collectibles America Inc.

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